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Connect Klaviyo for Orders

As a marketplace operator or seller, it’s important to communicate with your customers. Not only does it improve retention, it also builds customer loyalty and trust.

Nautical’s integration with Klaviyo makes it easy to track and measure customer activity across your store. This improves your insight and customer outreach. A few examples of what you can do with this integration include:

  1. Track orders placed by your customers.
  2. Understand customer repeat purchase behavior.
  3. Monitor customer account creation and updates.

This guide provides step-by-step help for how to integrate your Klaviyo account with Nautical Commerce.

Requirements​

To integrate Klaviyo to Nautical Commerce, you will need the following:

  1. An active Nautical Commerce account: Nautical Commerce is a software platform that powers businesses to build and scale online marketplaces.
  2. An active Klaviyo account: Klaviyo is a marketing automation platform helping to communicate with customers.
  3. An operational marketplace or store in Nautical Commerce. You can learn how to set this up through the Nautical operator guide.

Setting up Klaviyo in your Dashboard​

In the Nautical Commerce dashboard, you can view apps and plugins by navigating to: Settings -> Apps -> App marketplace. The image below shows some integrated apps with their activation status.

App Marketplace overview
info

Some apps and plugins only appear in your App marketplace when they are enabled internally. To find out more, speak to your Nautical Commerce representative or reach out via support@nauticalcommerce.com

Once Klaviyo is integrated to Nautical Commerce, you can activate it by inputting the following details in your Dashboard:

  1. Your private API key with Klaviyo, learn how you can get one here.
  2. Your Nautical Commerce tenant ID. This can be found in your dashboard URL https://[tenantid].mpconsole.com.
  3. The Nautical Commerce tenant type you’re currently using; staging or production.
    info

    Every Nautical Commerce storefront URL has the following default cadence:
    Staging: <tenantid>.mpconsole.dev
    Production: <tenantid>.mynauticalstore.com

  4. Your Bearer Token. You can create one by navigating to Settings -> Apps -> Custom Apps.

The video below shows how to create a Bearer Token in your Dashboard:

caution

The Bearer Token displayed in the video above is for information purposes only, you should always keep your tokens private.

Once you have all the details you need to activate Klaviyo, navigate to Settings -> Apps -> App marketplace in your dashboard and input them in the Klaviyo third-party app. The image below shows how they should appear in your Dashboard.

Klaviyo configuration overview
caution

The Bearer Token displayed in the image above is for information purposes only, you should always keep your tokens private.

Once you’re done setting up your Klaviyo connection, it should be appear in your App Marketplace like this:

Klaviyo marketplace snippet

Tracking customer orders in Klaviyo​

The next step after setting up your Nautical dashboard is to configure your Klaviyo account to follow buyer activities in your store. You can do this by creating custom metrics on Klaviyo.

Custom metrics can be set up on Klaviyo to track specific use cases. They help with accurately monitoring your marketing impact and customer conversion. You can learn more about Klaviyo’s custom metrics here.

info

The integration of custom metrics in Klaviyo that monitor actions across your store is done by your Nautical representative.

You can view a custom metric in your Klaviyo dashboard by navigating to Analytics > Metrics and opening the custom metric. The image below shows a custom metric called Order Created, it’s in sync with the custom third party app created in your Nautical dashboard:

Klaviyo Dashboard Custom Metrics Klaviyo Dashboard Custom Metrics

When a customer visits your store and places an order, their details are reflected on your Klaviyo account. The video below shows an order placed by a customer in a Nautical store integrated with a Klaviyo account.

The second video shows the order tracked by a custom metric in a Klaviyo account. Note the timestamp and JSON data.

Getting details of a customer’s order in real-time to your Klaviyo account enables you with a number of options. Actions you can take include but are not limited to the following:

  1. You can craft well intentioned marketing emails to customers based on their orders or when they visit your store.
  2. You can work out recurring customers and offer them discounts or promotions.
  3. You can directly filter for customers with the most orders and send them a thank you message.

Summary​

Nautical Commerce enables a ton of use cases for businesses looking to scale their marketplaces. Integrating with Klaviyo is one of the many ways this value is delivered as it helps marketplaces monitor and improve their relationships with their customers. Should you have any questions, reach out to support@nauticalcommerce.com.

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